Latest Diet Cult: WWJE (What Would Jesus Eat)

Some days you think you've seen it all, then you stumble upon something like this.  A new wave of dieting fanatics are cashing in on Christian Guilt by targeting the obese and posing this one question to them:  What Would Jesus Eat?

Then they try and sell you their overly-priced health food supplement.

"...Jordan S. Rubin writes that he has "known Jesus as my Lord and Savior since I was eight years old" and that he was cured of Crohn's Disease at age 19 in 1996 after spending 40 days eating only "whole foods consumed in Biblical times," mainly yogurt, whole grains, organic produce and grass-fed meats. From this, he devised his diet plan, dividing edibles into three categories. "Extraordinary" foods include soybeans, quinoa, kefir, mahi-mahi, buffalo hot dogs (without pork casings) and umeboshi paste. Merely "average" foods include amazake, agave nectar and spelt. "Trouble" foods to be avoided at all costs include ostrich, emu, cashews, Egg Beaters and eel.  He quickly followed up his original book with The Maker's Diet Daily Reminders, The Maker's Diet Shopper's Guide, The Maker's Diet for Weight Loss and more. It's heartening to see Rubin's emphasis on organic, free-range, fresh and wild, although his enthusiasm for highly saturated coconut oil unnerves some critics.  Ah, but he sells the oil -- for $15.95 per 16-ounce jar -- along with honey and supplements, through his Garden of Life brand. A $50 million company "with the goal of becoming a $100 million company," as Rubin puts it, Garden of Life offers dozens of products including the alleged fat-burner fücoThin® and Goatein®, a goat-milk powder that sells for $49.95 per 440-ounce jar.  Advising people on what to eat is all well and good, especially if you're advising them to go organic, shun processed foods, and increase their intake of fiber, protein, vitamins and minerals. But implying that God wants us to finish the job with a bunch of spendy, and to some extent untested, add-ons is entirely another."

And here I thought subterfusion was a mortal sin. 

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